Knightsbridge Park

Luxury residential property is the only category Knightsbridge Park markets. The agency has worked since 2010 for developers and sellers of high-end homes, and on its site it calls itself the largest luxury real estate marketing agency in the world, a claim that is its own. It lists offices in New York, San Francisco, Boston, Austin, Dallas and New Orleans, and describes itself as a Google Premier Partner agency.

Search, ads and analytics

The firm combines digital advertising built on real estate ad technology with search engine strategy, content marketing and social media management. Campaigns are informed by analytics and reporting so a client can see how a launch is performing. Its recent writing deals with generative search, explaining that people increasingly put direct questions to AI tools and receive synthesized answers, which changes how luxury property brands get discovered. Another piece looks at master-planned communities as long-running projects that need planning well beyond the first phase.

What the agency builds

Its service list runs from launch strategy and concept to web design and development, interior design and activation, and virtual reality and technology work. The agency describes four strands in its offer: branding, media, lifestyle and technology, with strategy placed at the core. It says its staff include brand strategists, creative directors and data analysts.

Developments it has worked on

Named clients include One Wall Street, which the agency describes as the largest office-to-condo conversion in the history of New York City, a former office building given a classic and modern redesign. It also points to Central Park Tower, an ultraluxury tower that drew heavy attention because of its height. The agency states that, having worked on every side of the real estate business, including development, sales and leasing, it understands the target audience and the digital side of those processes better than other digital teams.

Knightsbridge Park is a marketing agency that works on luxury residential property. Active since 2010, it runs campaigns for high-value developments, pairing digital advertising and search with branding, design and social media.

What Knightsbridge Park offers

• Launch strategy and concept: planning and branding for new property developments.
• Digital advertising: paid campaigns built on real estate ad technology.
• Search engine optimisation: improving how developments appear in search, including generative search tools.
• Web design and development: building sites for property launches.
• Social media and creative: content, creative assets and social channel management.
• Analytics and reporting: tracking campaign results for clients.

Who it serves

The agency works with developers selling or renting luxury homes, including large conversions such as One Wall Street in New York and long-running master-planned communities.

Key facts

• Founded: 2010
• Locations: New York City, San Francisco and four other US cities
• Partnership: Google partner agency
• Other services: interior design, activation and VR technology