Kansas City SEO

Search visibility is the whole business of this Kansas City agency, which says it has worked on it since 2005 for local companies and for firms elsewhere in the country. A nationally published author who is also described as a recognized authority on the subject leads the team.

Search engine optimization at several scales

The agency offers campaigns that are local, regional or national, depending on where a client sells. It says its teams take on crowded fields including home services, consumer goods, legal work and e-commerce, and it explains optimization as the way a business gets in front of buyers at the moment they search. The site also invites visitors to run a free one-click report on their own website's search performance.

Content that has to earn its place

The firm's position is that Google rewards sites that show experience, expertise, authority and trust, so it builds campaigns around proving that standing in a client's niche. In its words, search optimization has turned into content marketing: companies that want to rank in crowded fields need to keep producing good content, take part in social media selectively, and build their own distribution channels. It lists blog writing, social media and video production as part of that work, and describes video as an increasingly important ingredient. It adds that clients should do just enough social media to avoid diminishing returns.

WordPress websites

The agency builds custom websites on WordPress, which it describes as the content management system best suited to small businesses in the area and friendly to search engines. It presents its own site as a working example and says its web design is built to perform well with Google.

Inbound marketing

Alongside search work, the firm describes inbound marketing strategies that bring prospects to a business rather than chasing them. It says an uncommon strength is practicing on its own website everything it recommends to clients, and that it ranks well for its own services.

Its work spans businesses of different sizes, with local firms around Kansas City sitting next to clients elsewhere in the United States.