K2 Global Communications

K2 Global Communications is a marketing and communications agency focused on technology firms. It works on public relations, sales-enablement content, inbound marketing, social media and internal communications. The aim is to explain technology in terms of business benefit to the audiences a client wants to reach.

Products and services

• Public relations: media outreach and analyst relations built around a niche.
• Content strategy: thought-leadership and sales-enablement material, including AI-assisted content.
• Inbound marketing: organic traffic and lead generation from focused content.
• Account-based marketing: targeted campaigns combined with a multichannel approach it calls PESO.
• Messaging and marketing strategy: clarifying what a product offers and to whom.
• Collaborative marketing and employer branding: joint campaigns and internal communications.

Who it works with

Technology firms explaining products in areas such as AI, cybersecurity, deep tech, devops, IoT and sustainability. Client quotes come from companies including security and health-technology vendors.

Key facts

• Sectors covered: AI, cybersecurity, deep tech, devops, IoT and sustainability
• Approach: a blend of paid, earned, shared and owned media