Jack Ryan

JACK RYAN is a global media and marketing agency that plans and buys advertising with a digital-first mindset. It starts from behavioural science, using it to work out what moves an audience before choosing where and when to reach them.

Services

• Media planning and buying: plans and activates paid media with a performance focus rather than a slide deck as the end product.
• Behavioural science research: studies what drives an audience to act, then shapes the plan around it.
• Paid social and search campaigns: one published case used Facebook advertising backed by Google pay-per-click to drive sign-ups to a UK online bank's business accounts.
• Experiential and social activations: brand events and socially led campaigns across several channels.
• Responsible advertising: the agency publishes its approach to sustainable, transparent and ethical practice across its supply chain and client relationships.

Clients

The agency serves brands that want to turn online interactions into measurable results. Its site lists work for the NHS and for a major online bank.

Key facts

• Type: independent full-service advertising agency
• Approach: digital-first, data-led, built on behavioural science
• Reach: global media and marketing work