Insightful UX

Insightful UX is a consultancy that uses research and data to guide growth in marketing and websites. It audits what a business already has, researches its audience, then helps put the findings into practice. Clients quoted on the site include a museum and a commercial website team.

What Insightful UX offers

• Web and usability audits: reviews of how visitors move through a site.
• Audience research: qualitative work to understand customers.
• Conversion rate optimisation: ongoing improvement of web conversion and order values.
• Customer value analysis: looking at each visitor and customer over time.
• Systems, reporting and data analysis: measurement set-up that supports decisions.
• Revenue growth programme: a staged process starting with a traffic, channel and budget review, then revenue and conversion modelling.

Clients

Marketing and web teams that want evidence for their decisions. On some projects the firm designed the experience and brought in partners for visual design and development.

Key facts

• Specialism: insight and growth consulting
• Approach: research first, with each workstream given an improvement plan and a features backlog