Insightful UX

Just some of the team ready to help

Your pathway to growth

• Mapping better customer experiences
• Attracting and keeping customers
• Enhancing your marketing systems
• Informing decisions with data
• Systems, Reporting and Data Analysis
• Web and Usability Audit

Conversion Rate Optimisation (CRO)

• Ongoing activity improving web conversion
• average order values and
• Customer Value Analysis (CVA)
• every web visitor and customer Insightful ran audience research and designed the experience It then brought in partners to handle the visual design and development

“What impressed me about Insightful - and why I chose to work with them – was their scientific approach: analysis and user-led to build the foundations And as we all know, getting the foundations right is what enables anything you build to stand up ” Nik Wyness, Head of Marketing, Tank Museum Insightful have run Usability Audit and qualitative audience research and planned a Conversion Rate Optimisation (CRO) programme for the internal teams “

the menu navigation is now much clearer for users and that was one of our key deliverables Insightful supplied a great framework to give our web developers in terms of setting up our website… The conversion rate increased from 14% to 17%, a 22 8% increase and revenue went from £27k to £34 5k, an increase of 27% ” Jason Luckhurst, Managing Director, Meglio

Our revenue growth programme

Maximise revenue and customer lifetime value by multiples of 3+ and 5+, respectively Using insights, data and research to guide decision-making Learn a proven process that delivers results

• Initial traffic, channel and budget review
• Revenue and conversion modelling
• Web & Usability Audit
• Systems reporting & data analysis Each workstream has a revenue improvement plan and a features backlog