Imagination Publishing

Imagination Publishing is a content marketing agency that has joined the B2B agency The Mx Group. Its content work is described as journalism-driven and centred on the audience.

What Imagination Publishing offers

• Content strategy and planning — roadmaps that turn business goals into a content plan.
• Content creation and distribution — omnichannel material shared where buyers look.
• Channel activation — reaching audiences at the right moment.
• Content performance — measuring visibility and engagement.
• Thought leadership — a Thought Leadership Index offering.

Who it works with

Business-to-business brands that need to influence buyers. The merged agency also provides brand, demand and digital marketing.

Key facts

• Parent group: The Mx Group
• Approach: audience-first, with content created by journalists