Bliss Integrated

Bliss Integrated, part of The Bliss Group, is a marketing communications agency that starts from data about an audience and then builds stories to reach it. The firm aims to reach priority audiences precisely and with empathy, using its own analytics and media models.

What Bliss Integrated offers

• Audience Architecture: its own analytics model that maps audience behaviour, interests and influences.
• Communications strategy: plans for marketing and communications grounded in that audience research.
• Storytelling and content: narratives told across several media to prompt action.
• ABCDE communication model: a simple framework it applies to any communication challenge.

Clients

The agency focuses on clients in healthcare, financial services, technology, and business and professional services, and draws on long experience in those sectors.

Key facts

• Group: The Bliss Group
• Sectors: healthcare, finance, technology, business and professional services
• Methods: Audience Architecture and the ABCDE model