IC Group

IC Group runs consumer engagement programmes for brands, sports organisations and sponsors, and is based in Canada. It works through divisions covering digital promotions, mobile messaging and event insurance, and its holding company is publicly traded.

What IC Group offers

• Digital promotions and loyalty programmes — gamified campaigns, contests and rewards that bring consumers closer to brands.
• Mobile messaging — compliant messaging and mobile communications for regulated industries and large brands.
• Event insurance — cover for live event operators, sports associations, sponsors and brands.
• Fan engagement technology — custom marketing-technology tools used in live sport and sponsorship.
• Social media auto-response — platforms that let brands hold one-to-one conversations with customers on Twitter.

Who it works with

IC Group works with sports teams, associations, brands, sponsors and agencies in local and global markets.

Key facts

• Based in: Winnipeg, Canada
• Listing: IC Group Holdings trades on the TSXV under the ticker ICGH
• Recognition: placed in The Globe and Mail ranking of fast-growing companies in Canada