Honeycomb Consulting

Honeycomb Consulting provides positioning and go-to-market advisory services for technical founders in cybersecurity. It works with teams it says often build strong technology but struggle to convert proof-of-concept trials into paying enterprise customers, arguing that the gap is usually one of narrative rather than product quality. Its stated focus is helping founders reframe their offering around what enterprise security buyers such as chief information security officers actually prioritise, rather than around technical detail alone. It says it particularly advises founders with backgrounds such as former federal or intelligence agency engineers, AI security startups, detection and remediation platforms, and managed security service providers moving into larger enterprise accounts. Services described include advisory positioning, investor narrative work, go-to-market planning and competitive differentiation, typically for companies at seed through Series B stage.