Glacial Multimedia

Your practice needs to be state-of-the-art in every way possible, and when you choose digital marketing, choose someone that will make you stand out from the competition Your time is best spent treating patients, knowing that your website is ranking and campaigns are converting That's where we come in With a team of dedicated internet marketing specialists, Glacial Multimedia can take your business to the next level with digital marketing services for every budget

10,000 FIRST PAGE RESULTS Award Winning Website Designs Interactive Media Awards + Brodersons With decades of spend and data metrics Top National SEO Results #1 results all over USA Leading Industry Lectures and Discussions ASCRS, AAO, AECOS, Southern Eye Congress, Hawaiian Eye, NYSOS We actually answer the phone

Medical Website Design and Development

When designing a new medical website, you need to keep both style and function at the forefront In healthcare, this means a website design that converts patients, makes it easy to engage, and works on all devices

Using tools such as self tests, interactive calculators, and easy calls-to-action are key elements of an effective lead generating design Furthermore, do not forget the importance of the technology behind your website Beyond the code and platform used to build your website, maintaining HIPAA and ADA compliance is a critical IT aspect of website design

Search Engine Optimization for Medical Practices

Search engine optimization (SEO) is a crucial component of digital marketing and website design Organic SEO refers to your ranking in search results determined by search engines If a website is not optimized correctly, you risk not coming up for searches related to your specialties SEO is a must if you want to rank above your competitors

Local SEO is another critical part of an overall medical SEO strategy that involves keeping all information about your locations up to date This means that you need all location pages on your website to be accurate and any other places your locations may appear, like on Google and any map pack listings Accurate citations are a primary way to ensure that your patients can find your providers and services

Paid Search Advertising for Medical Practices

Using paid search advertising (Pay-Per-Click) is a way to generate leads beyond traditional marketing avenues like radio and television Digital paid search advertising allows for precise attribution tracking, roi measurement, and targeting

For the most success, practices should use custom-designed landing pages, with a specific call to action Using landing pages helps direct traffic, keeping them engaged and focused

Social Media Management for Medical Practices

Social media has always been important, but many doctors wonder how it pertains to them

The purpose of social media is to function as a method of branding your practice Posting on various social media channels is necessary to educate patients while helping with brand awareness

More than ever, your patients check social media before they walk in the door If you're not posting on social, there's a good chance someone may choose your competition because they feel you aren't offering a well-rounded patient experience

Content Marketing for Medical Practices

Website content for your practice is about more than words on the page In the field of the healthcare website, it's all about creating content that's both engaging and educational

Writing in a way that’s tailored for patient readability and Google's guidelines is a two-prong approach One, you can inform your patients with content that anyone of any educational level should be able to understand

Two, you're creating content that's written to increase the potential for search rankings and make you seem more authoritative to Google By doing this, you can use your website content as a tool to take your digital marketing efforts to the next level

Practice Branding and Graphic Design

Every practice we work with is unique, and your branding and graphic design assets should reflect that Knowing and understanding your brand is about so much more than designing your logo or creating an engaging medical website design