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About Contrast

There's no magic to our method, just one proven framework

Profitable growth comes from knowing your financial metrics (visitors, conversion rates, lifetime value and variable costs) and driving them forward in a scalable strategy

To keep things simple, we break our framework into 3 steps:

  • Demand capture: Generate sales by tapping into a market that’s already searching for your product
  • Demand generation: Create the desire for your target market to want to buy your products
  • Customer retention: Encourage past customers to buy from you again to increase profitability

More than just marketing, we deliver real commercial impact for our clients.

  • 100 Links secured in 8 weeks
  • 47% increase in brand searches
  • 104% increase in organic traffic in 3 months
  • 33% Increase in organic traffic in 3 months

The latest insights from our eCommerce experts

  • Long Tail Keywords for eCommerce Guide Leonie Farrar   Added on 14 Feb 2023 You know keyword research and optimising your site for keywords will help you increase your sites traffic and ultimately revenue
  • But you don’t have the in-depth SEO knowledge needed to conduct the keyword research that will get you the results you need to hit your growth goals
  • Read this article

Long Tail Keywords for eCommerce Guide

Leonie Farrar   Added on 14 Feb 2023

You know keyword research and optimising your site for keywords will help you increase your sites traffic and ultimately revenue But you don’t have the in-depth SEO knowledge needed to conduct the keyword research that will get you the results you need to hit your growth goals

  • Automate eCommerce product description writing with OpenAI GTP3 Elliott Davidson   Updated on 3 Jan 2023 Save time and money by leveraging the power of AI to help automate your product description writing efforts
  • As a retailer, this can be very effective but should only be used as a starting point for your copywriting team to build off and not the final description you upload to your site
  • Read this article

Automate eCommerce product description writing with OpenAI GTP3

Elliott Davidson   Updated on 3 Jan 2023

Save time and money by leveraging the power of AI to help automate your product description writing efforts As a retailer, this can be very effective but should only be used as a starting point for your copywriting team to build off and not the final description you upload to your site

  • The eCommerce BNPL Bubble Has Burst Elliott Davidson   Updated on 20 Dec 2022 Data reveals BNPL (buy now pay later) usage for solutions like Klarna is declining, does this mean the BNPL bubble has burst? BNPL services are popular with customers as it lets them spread the cost of items over a longer period, with no interest or extra fees unless payments are missed
  • Typically this payment option is offered for more expensive purchases
  • Klarna is one of the current leading BNPL providers
  • Since July 22 their usage has been on a downward trend meaning people are uninstalling this solution across the top million sites across the web
  • Read this article

The eCommerce BNPL Bubble Has Burst

Elliott Davidson   Updated on 20 Dec 2022

Data reveals BNPL (buy now pay later) usage for solutions like Klarna is declining, does this mean the BNPL bubble has burst? BNPL services are popular with customers as it lets them spread the cost of items over a longer period, with no interest or extra fees unless payments are missed Typically this payment option is offered for more expensive purchases

Klarna is one of the current leading BNPL providers Since July 22 their usage has been on a downward trend meaning people are uninstalling this solution across the top million sites across the web

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