Contrast

Contrast is a digital marketing agency that works solely with online retailers. The team runs its own eCommerce stores and trials its methods there before using them for clients. It is based in Nottingham and helps brands grow traffic, sales and repeat orders.

What Contrast offers

• Demand generation — paid social and creative work, including Meta ads, to build interest in a brand's products.
• Demand capture — search engine optimisation, keyword research and link building to win shoppers already looking for a product.
• Customer retention — campaigns that bring past buyers back to order again.
• Growth planning — a framework built around visitors, conversion rate, lifetime value and variable costs.
• Content and guides — articles on topics such as long-tail keywords, discount methods and ad psychology.

Who it works with

Online retailers and eCommerce brands that want to scale; the agency describes itself as run by retailers for retailers.

Key facts

• Based in: Nottingham, UK
• Focus: eCommerce only
• Recognition: describes itself as award winning