Fresh Content Society

Fresh Content Society runs social media on behalf of brands, covering everything from planning to day-to-day posting and reporting. Its approach treats each channel separately, with content made to suit the platform it will appear on. The agency works with businesses that want to grow an audience, raise engagement and turn social activity into sales.

What Fresh Content Society does

• Strategy: an audit of current social activity followed by a written playbook setting out how to grow reach and engagement.
• Creative production: content creators design posts and write copy tailored to each network.
• Community management: round-the-clock monitoring of comments and messages, replying to customers and protecting the brand online.
• Paid social: planning and buying ads, with campaigns checked daily and adjusted against their goals.
• Influencer campaigns: finding suitable influencers, negotiating terms, running the partnership and reporting on it.
• Reporting and campaign management: weekly, monthly, quarterly and yearly reports on owned and competitor channels, plus account managers for larger activations.

Who it serves

The agency works with brands of varying kinds that want organic social communities, starting each engagement by learning the client's business goals and fitting its plan around them.

Key facts

• Short name: FCS
• Specialism: channel-specific social media management