Flare Communications Group

Flare Communications Group is an integrated communications agency that joins creative work with data and audience insight. It serves global beauty, lifestyle, FMCG and new technology brands, from luxury labels to everyday essentials, and its published insights include a piece on the Hong Kong market.

What Flare Communications Group offers

• Media relations: building media contacts for brands across print, digital and social outlets.
• Digital strategy and campaigns: full digital strategy, media buying and conversion-focused campaigns.
• Creative and content: concept development, photography, animation and video production.
• Influencer marketing: matching brands with creators using its own AI-based audience tools, plus a separate label for artist and talent management.
• Events: festivals, art and culture events, openings, product launches and tailored guest experiences.
• Measurement: in-house tools that report campaign performance across organic and paid social, influencers and editorial.

Who it serves

Its clients are consumer brands in beauty, lifestyle, fast-moving consumer goods and technology, ranging from luxury to daily essentials.