Five Percent

Five Percent is a content studio and social media agency focused on storytelling and brand building. It helps a brand settle on its voice and then produces original material for its online audience, from videos and blog posts to graphics, photographs and captions.

What Five Percent offers

• Discovery — talks about a client's goals, values, challenges, business model and current marketing channels.
• Audience research — study of who the audience is, the platforms they use, their habits and their path to buying.
• Brand voice and strategy — defining the tone and messaging and choosing next steps.
• Content production — making and publishing the visual, digital and physical assets the plan needs.
• Reporting — tracking and analysing results to show what is working and the return achieved.

Who it works with

It works with brands that want to reach a digital audience through stories told in video, images and short copy. The studio also shares articles on social media marketing and behind-the-scenes material from its shoots.