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Content Marketing Agency

Fire&Spark

SEO agency focused on building search authority and visibility in AI-driven search

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About Fire&Spark

Fire&Spark is an SEO agency founded by Dale Bertrand, who moved into marketing from a technology background. It builds organic search revenue through an approach it calls Authority First SEO, and now also targets recommendations from AI search tools.

What Fire&Spark offers

Authority-focused SEO: strategies aimed at lifting a brand's standing in search rather than only fixing technical issues.
AI search optimisation: working on how language models describe and recommend a brand.
Coordinated marketing: content, PR, social media, conversion optimisation and Reddit activity to support search.
Ecommerce SEO: such as comparison pages that support sales.
Digital health SEO: patient acquisition through organic search.

Who it serves

The agency works with differentiated businesses in areas such as healthcare, ecommerce and software. Its case studies report gains in organic revenue and conversions for these clients.

Key facts

Founder: Dale Bertrand
Method: Authority First SEO

Profile written by TrustList from the business's own published information, Oct 2026.

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