FBK Comunicação Integrada

FBK Comunicação Integrada is a communication and marketing agency that plans its work across several disciplines at once. It began in August 1994, when three journalism students from PUC-Minas set up a business that was first called Fábrica de Jornais and later became Fábrika Comunicação Integrada. Its website is written in Portuguese.

Services

• Branding: brand building, including rebranding work.
• Press relations: media relations handled alongside the other services.
• Advertising: publicity and campaign work.
• Design: design as part of joined-up communication projects.
• Research and diagnosis: groundwork done before planning and creative work begin.
• Relationship and journalism work: content and dialogue with a client's audiences.

Customers and markets

The agency says it has served clients from many parts of the economy. Its blog covers topics such as internal communication apps, communicating during a crisis and artificial intelligence.

Key facts

• Founded: 1994
• Founders: three journalism students from PUC-Minas
• Approach: multidisciplinary planning that joins marketing, design and journalism