Falstaff Creative

Proposal and RFP writing for healthcare organizations

Run by a single freelancer, Falstaff Creative writes and designs for clients, most of them in healthcare. It was set up in 2011 by a freelance writer and designer, and most of its work has been for healthcare. The site says its owner has supported healthcare IT and provider organizations for more than twenty years.

The best-documented strand of the business is proposal writing. It writes and coordinates responses to requests for proposals, and the site says more than 225 proposals have been written and managed. It describes these as contributing to millions of dollars in awarded contracts for clients, which is the firm's own claim. The work covers coordinating the answers, editing them into a single well-written format, and keeping the team working from the latest version as deadlines approach.

Content writing for healthcare firms

Content writing covers articles, overviews, company descriptions and marketing copy for healthcare companies. The site lists sample pieces on topics such as critical lab result notification, nurse call alerts, radiology benefits management, the hiring and retention of clinical staff, and surgeon satisfaction, which show the range of subjects the business covers.

Several of the portfolio pieces are aimed at the buyers of health technology and benefits services, who need clear explanations of complicated products.

Design across print and digital

The design work covers digital and print material. Digital items include advertisements, HTML emails, interactive forms and web banners. Print items include advertisements, banners, brochures, direct mailers, flyers and rack cards. The business also produces tradeshow booth material for a healthcare client and has worked on children's health campaigns.

Illustration, animation and audio

The illustration and animation service covers two-dimensional and three-dimensional images, video editing and audio recording and editing. Portfolio items include personal projects in 2D and 3D and a series of training videos.

Healthcare sectors and content management

The clients named by the site include healthcare IT companies, payers, and provider organizations, among them a hospital system and a university medical center. Subject areas include community health needs assessments, electronic remittance and payment, and hospital and health system services. The business also works with SharePoint and Qvidian for content management.