
Incredo LLC

Exper.Tips - A thought leadership consulting agency in Ukraine

Despite its market leadership, the company was closed for the media and did not generate thought leadership content After the implementation of the new communication strategy, the demand for such content exceeded expectations, the company significantly improved its reputation and level of knowledge among key players, market, and industry experts
Analytical support of parliamentary activities, preparation of materials for op-eds, speeches and public events, development of information campaigns in support of the analytical products
Expert positioning of top management during the creation and development of a sistery public organization, as well as for the purpose of informational support of legislative and other rule-making initiatives of the market leader We’ve also developed a strategy of personal expert positioning for the business owner
During the repositioning of the NGO, its founders decided to shift the focus to activities in support of one of the socially vulnerable groups Through thought leadership content we helped to bring a new focus of the client’s activities to the target audiences – potential beneficiaries, partners and donors, as well as united similar organizations around the client due to the expert content needed by the community
Our task was to quickly increase the media visibility of the company’s partners and inform potential customers about key business practices – advocation in criminal cases, litigation, legal support for the top officials (white-collar crime) We’ve chosen a strategy of thought leadership positioning in the national political and trade media Thought leadership strategy for the top management of the investment fund was provided in order to increase the number of new clients and open new markets, as well as part of the anti-crisis program While working on the development of the Ukrainian market, the foreign company encountered resistance not only from local players but also from authorities The strategy of expert positioning allowed not only to explain the specifics of the market and the need to attract new technologies but also created conditions for expanding the company’s business in Ukraine The local developer company initially chose expert positioning as a tactic to generate additional content for the site and social network pages However, working together with the media has revealed a large niche for the expertise and has created an unexpectedly high demand for expertise from market professionals
Banks & Agricultural holdings & Retailers & Industrial corporations & Energy market & Law companies & local PR agencies & The office of the Business ombudsman in Ukraine
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