DPA Communications

Press work tied to a business goal

Boston is the base for DPA Communications, a public relations and marketing firm. Its own material says each campaign is planned against a specific commercial objective, and that it is not interested in publicity for its own sake. Work begins with the client's target audience, from which the team devises the press angles, creative approaches and channels it expects to reach that audience. The firm describes itself as a broker of information, taking what it learns from media contacts, business leaders and its networks and turning it into messages for particular markets.

Social channels, content and influencers

Beyond media relations, the firm creates, launches and manages social media channels for clients. Its content work is planned for each stage of the buying cycle, from first awareness through to purchase and on to loyalty. For influencer campaigns it draws on a network that it says includes hundreds of social media personalities in Boston and beyond, who can put a product or service in front of large audiences quickly.

Events and introductions through its network

The firm runs events from start to finish. That covers the concept, research and booking of venues, permits and applications, and on-site management on the day. Its strategic alliance work introduces clients to organizations and businesses in a network the firm has built over several years, which can lead to joint events, sponsorship, short projects or longer partnerships.

Clients the firm points to

Among the examples on its site is InfiniteMD, a Boston startup which the firm says had a strong founding team and medical partners but needed more marketing focus and awareness. Another is Christopher's Haven, a nonprofit in Boston's West End that offers free lodging to families whose children are in cancer care at hospitals nearby. The firm credits its press placements with helping clients including PatientPing and Vizit attract investment, and that some of its clients have since been acquired. It works with startups, consumer brands and nonprofits across local, regional and national markets.

DPA Communications is a public relations and marketing firm based in Boston. It ties press work to specific business goals rather than coverage for its own sake, and its team brings more than 50 combined years of agency experience. The firm makes itself available to clients and journalists around the clock.

Services

• PR and media relations: securing press coverage and shaping brand image.
• Social media: planning and running social channels for clients.
• Influencer marketing: promoting clients through its existing influencer network.
• Strategic partnerships: introductions to organisations and businesses in its network.
• Event planning: concept, venue search, permits and on-site management.

Customers and markets

The firm works with startups, consumer brands and non-profits. Examples include InfiniteMD, Vice Cream and Christopher's Haven, a Boston charity housing families of children in cancer treatment. It says coverage it secured helped clients such as PatientPing and Vizit raise investment.

Key facts

• Based in: Boston, Massachusetts, USA
• Experience: 50+ combined years in PR and marketing