Don't Cry Wolf

Don't Cry Wolf is a creative agency built around brand activism. It helps companies that aim to have a positive social impact work out what they stand for, then express that purpose to staff and customers. Its output runs from brand strategy to campaigns and films.

What Don't Cry Wolf offers

• Strategic branding — defining a brand's purpose and how it looks, speaks and behaves.
• Content — publishing and commentary that lets a brand take part in public debate.
• Campaigns — from small moments to large campaigns aimed at shifting a brand and society.
• Brand films — video made for audiences to watch by choice.
• Digital marketing — online channels and marketing to spread the message.

Who it works with

The agency works with purpose-driven brands and causes, with past projects on banking and a climate cycling challenge with athlete Kate Strong.