Digital Natives Content

Digital Natives Content, trading as Digital Natives, is a social media agency in London that plans campaigns with social channels as the starting point. It combines knowledge of platform algorithms and audiences with standard brand growth principles. The agency works with start-ups, scale-ups and large international brands.

What Digital Natives Content does

• Social strategy: deciding channel mix, channel priority and content type, as in its global work for Panasonic.
• Social-first creative: campaigns built for how people behave on social platforms.
• Influencer marketing: pairing brands with relevant creators, such as a back-to-school campaign aimed at Gen-Z for Sharpie.
• Product launches: campaigns to bring brands to new markets, such as Chocomel's UK launch for FrieslandCampina.
• Social Snapshot: an audit comparing a brand's social presence with its competitors.

Who it works with

Clients include Panasonic, Dermalogica, Sharpie, FrieslandCampina and the kitchen brands Breville and Crock-Pot. For Dermalogica it created the SKINDIVIDUAL campaign featuring Georgia Toffolo.

Key facts

• Based in: London, UK
• Reach: works with brands worldwide
• Specialism: social-first creative and content