Digital China Group

Digital China Group helps brands reach Chinese-speaking audiences, working between Vancouver and Shanghai. Led by founders Lucas and Jodie, it combines brand strategy and creative direction with Chinese-language content and knowledge of Chinese social platforms. It aims to help brands understand cultural context, not just translate their words.

Products and services

• WeChat and Xiaohongshu: setting up and running official brand accounts.
• Bilingual content: editorial planning and original Chinese-language content, rather than machine translation.
• Influencer marketing: working with creators and key voices to widen reach.
• Livestream and short video: native formats for Chinese platforms.
• Website localisation: adapting site content for Chinese readers.
• Market insight and paid ads: China market strategy and data-led advertising to generate leads.

Who it works with

Brands aiming at Chinese consumers, from luxury houses to cultural organisations. Recent work covers a Chinese-language luxury campaign, social media for a Vancouver arts institution, and content for a Vancouver arts education organisation.

Key facts

• Based in: Vancouver and Shanghai
• Founders: Lucas and Jodie
• Platforms: WeChat, Xiaohongshu