Darby Works, Inc.

Darby Works, Inc. is a digital marketing consultancy built around Eric Darby, who has 28 years of experience in the field. It concentrates on search: organic rankings for large websites and paid search campaigns, supported by a network of other marketing specialists. Projects follow a set process of discovery, planning, measurement and campaign build.

What Darby Works, Inc. does

• Enterprise SEO: search optimisation for ecommerce sites, B2B marketplaces and large content sites.
• Paid search: managing Google Ads and Microsoft Ads campaigns, including removing fraudulent clicks.
• Website optimisation: improving sites and landing pages so more visitors take action.
• Marketing planning: discovery into a brand's audiences and goals, then a channel plan with agreed success measures.
• Tracking and measurement: setting up analytics before campaigns launch to see what is working.

Who it serves

Clients quoted on its site include the Salvation Army, LifeScript and Santa Cruz Biotechnology, whose website runs to over 300,000 pages.

Key facts

• Experience: 28 years in digital marketing (Eric Darby)
• Channels: SEO, Google Ads and Microsoft Ads