Current Forward

Current Forward is a research and insights consultancy that studies why people choose, use and stay loyal to brands. It turns that research into plans that shape product, loyalty programme and customer experience decisions.

What Current Forward offers

• Custom research — qualitative and quantitative studies built around each brand's questions, including mixed-method research sprints.
• Strategy from findings — converting data into clear options for brand and product teams.
• Insight artefacts — immersive material that helps internal teams take in what consumers think and feel.
• Loyalty and innovation work — carrying the consumer view into new products, loyalty schemes and experiences.

Who it works with

The consultancy works with brands that want to grow, change direction or enter new areas, and with senior executives who need research tied to commercial outcomes. A consumer insights lead at Tinder is quoted among its clients.