Cunning Plan Marketing

Cunning Plan Marketing is a UK agency that specialises in promoting places: retail centres, leisure venues, attractions and towns. Its aim is to get people out of the house and visiting, through branding, websites and campaigns.

Products and services

• Brand strategy and identity: finding what sets a place apart, naming and designing the brand.
• Websites: sites built to turn visitors into bookings.
• Social media: social campaigns and community engagement.
• Integrated advertising: multi-channel campaigns, launches and digital activity.
• Events and promotions: seasonal and event campaigns to raise footfall.

Customers and markets

Its work covers councils, shopping destinations and hospitality groups. Projects include a Christmas campaign for Blackburn with Darwen Borough Council, a place brand for Warrington, The Sidings Waterloo, Northern Roots in Oldham and an advent calendar for Devonshire Hotels.

Key facts

• Based in: United Kingdom
• Sectors: retail, leisure, hospitality and entertainment