Cummings Creative Group

Cummings Creative Group, known as CCG, is a marketing agency in Birmingham, Alabama that mixes business consulting with marketing. It uses research and data to find sources of revenue, then launches, tests and refines campaigns across the customer journey, and has kept some clients for about 30 years.

What Cummings Creative Group does

• Marketing strategy: research-led plans tied to revenue goals.
• Medicare Advantage marketing: campaigns that handle regulatory rules and member acquisition and retention.
• B2B industrial marketing: work for specialist firms with narrow audiences.
• Sales and marketing alignment: joining up separate teams and marketing efforts.
• Custom software: bespoke software alongside marketing work.

Customers and markets

Healthcare and Medicare Advantage organisations and B2B businesses, especially in industrial fields. The team often shadows clients' sales and service staff to learn their business.

Key facts

• Based in: Birmingham, Alabama
• Medicare Advantage experience: over a decade
• Client relationships: some lasting around 30 years