Creative Side Marketing

Creative Side Marketing is a growth marketing agency for business-to-business companies, built around the HubSpot platform. It aligns a client's marketing and sales teams on one ideal customer profile, then runs campaigns and automation aimed at winning accounts that fit that profile, reporting progress against agreed goals.

Products and services

• Buyer persona research: finding out how target buyers evaluate and purchase services.
• Demand generation: inbound and account-based marketing that nurtures chosen accounts through each buying stage.
• HubSpot consulting: onboarding businesses that are new to HubSpot's marketing and sales tools.
• Sales and onboarding automation: cross-platform workflows that save sales time and smooth the start for new customers.
• Revenue operations support: process improvement, data capture and hands-on help closing deals.
• Content strategy: content built on research into how buyers decide.

Who it works with

• Healthcare organisations working on efficiency and cost of care
• Third-party logistics firms, from brokerage to freight forwarding
• Commercial construction and safety consulting companies
• Technology firms selling complex business applications

Key facts

• Platform: HubSpot
• Focus: B2B demand generation and customer acquisition