Content Rewired

Content Rewired is a specialist content marketing practice for fintech firms, positioning itself as an alternative to a conventional agency. Clients work directly with one senior strategist, who brings in outside specialists only when a project needs them. It focuses on thought leadership and on getting content found in both traditional search and AI answer engines.

What Content Rewired offers

• Content strategy: a roadmap setting out what to publish and why.
• SEO, AEO and GEO: optimisation for Google as well as AI tools such as Perplexity.
• Fractional content marketing manager: a part-time senior lead who sets editorial standards and runs production.
• Positioning and messaging: go-to-market and launch advice for new fintech products.
• Writing and editing: thought-leadership pieces taken on case by case.
• Custom engagements: brand journalism, founder narratives, market entry and repositioning.

Customers and markets

The practice serves B2B fintech and technology brands at different growth stages and works in fintech only. A published case study covers PaymentWorks, where it led editorial direction during a rebrand.

Key facts

• Based in: Chicago
• Experience: close to two decades in fintech content
• Model: founder-led, with specialists added as needed