Digital Boutique

Digital Boutique designs, builds and runs online stores for larger retailers and B2B sellers. Its work centres on Shopify Plus, Adobe Commerce (Magento) and headless set-ups, and it uses AI tools across scoping, coding and testing while specialists make the design and engineering calls. The agency has been doing commerce work since 2010.

What Digital Boutique does

• Platform builds and replatforming: new stores and migrations on Shopify Plus, Adobe Commerce or headless frameworks, avoiding lock-in to a single vendor.
• Commerce accelerators and apps: pre-built themes, apps and SEO frameworks that shorten the time to launch.
• Integrations: ERP links, custom trade pricing, large product catalogues and secure checkout and payment connections.
• Embedded commerce: adding buying points to editorial and other non-shop websites.
• Testing and quality assurance: automated functional, security and load testing on engineer-reviewed code.
• Product configurators: rule-driven tools with live stock checks, such as football kit personalisation.

Who it serves

• Professional sports clubs dealing with kit launches and heavy traffic peaks, including Leicester City Football Club
• Luxury retailers and direct-to-consumer brands
• Banks and fintech firms needing compliant checkout
• Industrial suppliers selling to trade buyers

Key facts

• Active since: 2010
• Platforms: Shopify Plus, Adobe Commerce, headless
• Client size: mid-market and enterprise brands