Brilliant Media Strategies

Alaska's marketing history runs through this agency, which opened in 1968 under the name Bradley Reid Communications and later became Brilliant Media Strategies. It describes itself as the state's first full-service agency and its only Emmy-award winning firm, and it works across digital, broadcast and print for clients that range from tourist attractions to Native villages and tribes.

Research behind the campaigns

The agency says it was the first firm in Alaska to use traditional research to shape multimedia campaigns, and it still describes its approach as data-driven. As campaigns moved online, it adopted digital tools aimed at reaching a precise audience; it says that over the last five years it has run the largest digital campaigns in the state. Its service list covers branding, digital work, broadcast, video animation, research, social media marketing, public relations, websites, print, media buying, media training and crisis communication.

Logos and identities across the state

The agency develops logos and identities that define who a client is and what it hopes to stand for. Before any overhaul, the team works with the client to settle what the brand is and what the aspirations for it are. It says its logos can be seen around the state at the Alaska SeaLife Center, the Alaska Native Heritage Center and Hilltop Ski Area, and with the Native villages and tribes it works for.

Ballot measures and public persuasion

Influencing public opinion is a specialty. According to the agency, it has handled more ballot measure campaigns than any other Alaska firm, on subjects such as oil taxation, coastal zone management, statewide budget questions and reserve taxes, and it says it won every one of them. Organizations and businesses in the state turn to it, in its words, when they need to create change.

Printed and promotional materials

Its creative team produces collateral from annual reports and vacation planning guides to brochures, presentations, large signage and banners, lighted business signs, magazines, coloring books and flyers.

Media relations and crisis preparation

The agency has advised some of Alaska's largest corporations on media relations and trained their teams in dealing with the press and the public. It also offers crisis communications training, and its position is that the best response to a crisis is a plan and rehearsed training before one happens.

Budgets and approach

Each campaign is tailored to the client's needs and budget. The agency sets goals with the client and works to meet them, and it says a small budget does not have to mean a small strategy. It also notes that it represents companies from outside Alaska as well as inside the state.

Brilliant Media Strategies is a full-service marketing and advertising agency in Alaska that has operated since 1968. It relies on research to shape its campaigns and runs work across digital, broadcast and print, from tourism promotion to public issue campaigns.

Products and services

• Branding and logo design: identity work for organisations, tribes and attractions across Alaska.
• Digital and social media marketing: targeted online campaigns and social management.
• Broadcast and video: TV production and video animation.
• Public relations and crisis communication: including training for spokespeople.
• Ballot measure campaigns: persuasion work on state issues such as oil taxation and coastal management.
• Collateral and websites: brochures, annual reports, signage, magazines and site builds.

Who it works with

Clients include Alaska organisations and businesses, Native villages and tribes, and venues such as the Alaska Native Heritage Center, Hilltop Ski Area and the Alaska SeaLife Center.

Key facts

• Based in: Alaska, United States
• Founded: 1968
• Recognition: Emmy award-winning, and says it was the state's first full-service agency
• Research: carries out its own audience research