Brilliant Media Strategies

Crisis Communication and Training

From destination marketing to resource development and everything in between, we’re branding specialists who set the bar when it comes to effective marketing Utilizing digital strategies, broadcast and print production, no client, and no campaign is alike But one thing they all have in common is a Brilliant concept that sets them apart Pick your passion, and let’s get started! As Alaska’s first full-service agency, and its only Emmy-award winning firm, Brilliant has been breaking trail since we opened our doors in 1968 We were the first firm to use traditional research to inform our multimedia campaigns and have continued to lean heavily on a data-driven approach As the delivery method for campaigns has evolved, our team is on the cutting edge, using the latest digital tools and focusing on delivering to the right audience for your message And our experience is deep Over the past 5 years, we have run the largest digital campaigns in Alaska with very precise and targeted audiences Simply put, we know our stuff and can help you market effectively

• Logo and Brand Development At Brilliant, we focus on developing a logo and identity for our clients that uniquely defines who they are and what they hope to embody Our logos can be seen across Alaska at prominent places like the Alaska Native Heritage Center, Hilltop Ski Area, the Alaska Sealife Center, and among the Native villages and tribes that we work with Our team works with our clients to determine what your brand is — and what your aspirational goals are for the brand before launching a final brand overhaul

When it comes to informing and persuading Alaskans, our team is the one that most Alaska organizations and businesses turn to when they need to create change and influence the public We have handled more ballot measure campaigns than any other Alaska agency — from oil taxation to coastal zone management, and from statewide budget issues to reserve taxes And what differentiates us from the competition is that we’ve won all of them

From annual reports to vacation planning guides, Brilliant has you covered when it comes to collateral production Our creative team provides the gamut of services from developing brochures, PowerPoint presentations, large signage and banners, lighted business signage, annual reports, magazines, coloring books and flyers Our creative team loves thinking outside the box — give them a try! Our team knows that no matter what, putting your best foot forward with the public is critical to reinforcing trust, consumer loyalty and reinforcing your brand We have counseled some of Alaska’s largest corporations on media relations and trained their teams on the nuances of communicating with the press and the public We also provide crisis communications training The most effective way to handle a crisis is to be prepared for it and know how your organization will react How is that best handled? With a crisis plan and training We can help

We’re proud Alaskans through and through Our legacy and heritage as Alaska’s senior full-service communications agency is upheld by our creative, energetic and intelligent staff From our roots as Alaska’s leading agency, Bradley Reid Communications, founded in 1968, to our evolution to Brilliant Media Strategies, we are proud to represent companies in Alaska, along with those outside the state Our success has to do with our approach We tailor each campaign and project to our clients’ needs and budgets We establish goals and work with you to meet those benchmarks And most important for the client — we understand that a small budget does not dictate a small strategy Because after all, you can’t put a price on a great idea