Brighttail

Brighttail is a marketing-as-a-service agency for high-tech B2B companies, and its main speciality today is growing apps sold through the Atlassian Marketplace. It is based in Silicon Valley and assigns each client a dedicated scrum team that plans and carries out the marketing work on a fractional basis.

What Brighttail does

• App launch strategy: positioning a new Marketplace app for the audiences most likely to buy it.
• Channel setup: building out marketing channels, including the Atlassian Marketplace listing itself.
• Attribution and reporting: linking tracking systems to Marketplace attribution data to guide spending decisions.
• Fractional marketing leadership: experienced marketing heads working part-time on a client's growth.
• Brand and product differentiation: finding gaps among competitors and building a distinct position.
• Demand generation: inbound programmes, content, websites and testing of new channels to produce qualified leads.

Who it works with

Software and technical product companies, with Atlassian Marketplace partners and app vendors named in its case studies.

Key facts

• Based in: Silicon Valley, USA
• Model: marketing as a service with dedicated scrum teams
• Platform focus: Atlassian Marketplace