BrandBakers

Employer branding for Czech organisations

BrandBakers is a consultancy that specialises in employer branding. It says it helps organisations with two linked goals: attracting the right people, and making the staff already in post more engaged and better able to perform. The firm presents itself as a guide through change, one that helps shape meaningful work and a supportive working environment, so that a company becomes one that people want to join and stay with.

Strategy from management to every team

The work starts with defining the company's goals and bringing management into line with them, then involves the teams in carrying that through. The consultancy reviews the organisation and the market around it, then sets a strategy for the employer brand and for recruitment. It can also help define a shared company strategy and values, which it presents as the basis for a clear organisation that candidates understand and staff can commit to.

Communication from strategy to delivery

Communication is handled as a full job rather than a set of posts. The company designs and carries out both external communication, aimed at candidates, and internal communication, aimed at employees, from planning through to delivery. Its three focus areas are raising employee engagement, tuning company culture and making internal communication clear. Leadership sits within the same picture, since the firm helps a company settle on a leadership style that suits its people.

Ambassadors and the manager relationship

An ambassador programme involves current employees in presenting the company as a place to work. BrandBakers also builds its matching work on the relationship between a manager and a new hire. It states that this relationship weighs heavily in whether people stay in a job, and it tries to pair managers and candidates who see the world in similar ways and share the same values.

Learning material and articles

For managers, HR leads and people teams, the company runs webinars on current people and care topics. It also publishes a monthly digest of its best articles for readers who register by email. Its material draws on case studies and short practical tips on individual subjects.