Blufig

Blufig is a B2B marketing agency that focuses on technology businesses, including SaaS, IT services and enterprise cloud firms. It combines brand work, demand generation and marketing operations, and can act as an outsourced extension of a client's marketing team.

What Blufig offers

• Demand generation — lead generation campaigns aimed at attracting qualified prospects and building a sales pipeline.
• SEO, PPC and social media — making a brand easier to find across search and social channels.
• Content and thought leadership — content marketing programmes to position a client as an expert in its field.
• Creative and UI/UX — creative services, collateral and user experience design, including website builds.
• MarTech management — running websites, CRM tools and marketing automation platforms.
• Offshore marketing delivery — handling non-strategic marketing tasks through offsite delivery centres, plus reviews of marketing spend.

Who it works with

Blufig works with B2B technology companies that are scaling, repositioning or entering new markets. Client quotes on its site come from enterprise cloud, IT services and retail tech SaaS firms, including Simbus.

Key facts

• Clients: more than 100 B2B brands
• Service model: managed marketing service as well as project work