Blue Door Consulting

Blue Door Consulting is a marketing consultancy that starts each engagement by researching the client organisation and its customers before recommending anything. From that research it builds a marketing strategy and plan, launches the work and then keeps adjusting it against the agreed goals. The firm follows five steps: discovery through detailed questioning, strategy based on the findings, a planning stage that turns the strategy into an actionable roadmap, launch, and ongoing optimisation where performance is monitored and the plan tweaked.

Products and services

• Web and digital strategy: website and digital presence planning, with measurement used to refine the customer experience.
• Brand and design: naming, logos, marketing materials and wider brand identity work.
• Content marketing strategy: plans for sharing a client's expertise through useful content aimed at customers and prospects.
• Design thinking: workshops that involve users in defining a problem and generating ideas to solve it.
• Online marketing support: help with SEO, social media and wider online activity, as described by its clients.

Who it works with

Clients named on its site include Alliance Laundry Systems Distribution, the Education Foundation of Wauwatosa, the Women's Fund for Fox Valley Region and Surgical Associates of Neenah, spanning business, healthcare and non-profit organisations.