Blank Slate Content

Blank Slate Content is the copywriting business of Daniel Bettridge in Manchester. Before going independent he was a journalist and editor, with bylines in The Guardian, The Independent, The Atlantic, the BBC and The Times, and he has written three books. He has also worked inside agencies and in-house marketing teams.

Services

• Copy: website copy, SEO writing, email marketing and tone-of-voice guidance.
• Content: content strategy, editorial calendars, blog posts, case studies and whitepapers.
• Comms: press releases, campaign ideas and strategy, and media outreach.

Clients

The business acts as an extra member of a client's own team, keeping digital channels supplied with new material. Clients have ranged from startups needing web copy to large consumer brands wanting blogs, in sectors such as food, fashion and finance.

Key facts

• Based in: Manchester, United Kingdom
• Founder: Daniel Bettridge
• Background: former journalist and editor, author of three books