gstarseo.it

Search engine optimisation for companies in Milan

Working from Milan since 2013, an independent consultant offers search engine optimisation (SEO) and digital marketing advice under the gstarseo.it name, mainly to companies that want more visitors from organic search. The site describes projects that cover Italy and other countries, and says the work is aimed at firms in sectors where rankings are hard to win. The consultant describes a background that covers both technical website building and SEO copywriting, which he says lets site changes and written content be planned together.

The approach begins with an analysis of the existing website, which the site presents as the step that identifies the actions needed to reach a client's goal. Where a company has no website, the consultant builds one after studying its sector and explaining which keywords it would target and why. Keyword research aimed at traffic and conversions is described as the base of the strategy.

Technical and on-page work before outreach

Once the site is in order, the work moves to technical matters such as display on mobile and tablet devices, structured data and the architecture of the site. On-site optimisation covers editorial content, internal links and the semantic and technical structure of pages. The consultant also maintains or builds websites on platforms including WordPress, Joomla, Drupal, PrestaShop and Magento, according to the site.

Off-site links and competitor research

Off-site optimisation aims to build relationships with other sites that cover similar subjects and can send organic visitors. The consultant studies competitors and the techniques they use to win customers, then works to take their place in search results. The site says this is done by producing quality content, distributing it across the web and sharing it on social media. Paid search through Google Adwords and advertising on Facebook are offered as parts of a wider plan, and Google Analytics is used to show how visitors search, from which browsers, in which language and on which days of the week.

What SEO can and cannot promise

The site presents organic search as a channel that brings visitors without a cost per click, and argues that people who arrive through search are a useful source of qualified leads. It is explicit that no consultant can guarantee first place on Google, because results also depend on the product itself and the quality and uniqueness of the service. The stated focus is on activity meant to increase traffic and sales, and the service is directed at businesses that want new customers through their own website.

gstarseo.it is the consulting practice of Giulio Stella, an independent SEO and digital marketing consultant in Milan, Italy. He says he has advised companies on national and international projects since 2013, and the website is in that language only.

What gstarseo.it does

• SEO consultancy: tailored plans to improve visibility on Google, Bing and Yahoo.
• SEO analysis: audits that set out the steps needed to reach a client's goals.
• Technical website work: optimisation of site structure and performance.
• SEO copywriting: content written to rank well.
• Paid search: Adwords campaigns as part of a wider strategy.

Who it serves

Professionals and companies, including those in highly competitive sectors.

Key facts

• Based in: Milan, Italy
• Founded: 2013 (year the consultant began offering the service)
• Team: One independent consultant
• Language: Italian