Better Content Matters

Better Content Matters, also known as BCM, is a copywriting service that supplies written content at scale, with attention to search performance and each client's mission. It works with a roster of human writers from varied backgrounds and learns each client's brand voice before writing.

What Better Content Matters offers

• SEO copywriting: web content written for search engines that also serves readers.
• Blog and article writing: regular posts and long-form articles across many industries.
• Website copy: page text and product descriptions.
• White papers and press releases: longer business documents and announcements.
• Grant writing: help non-profits reach donors and prepare competitive grant applications.
• Content strategy: planning what to publish and where; clients can be as involved as they choose.

Who it works with

Its writers have produced copy for digital marketing agencies, small businesses and non-profit organisations, and the service can act as a white-label writer for agencies' own clients.

Key facts

• Experience: more than a decade writing for agencies, small firms and non-profits
• Writers: human writers rather than AI-generated text