Antidote

Antidote is a digital marketing and media strategy consultancy. It starts by assessing a client's online presence, then plans and rolls out marketing measured against results, sized to what the client actually needs rather than a full campaign every time.

What Antidote does

• Digital strategy consulting: advice ranging from a one-hour training session to engagements lasting months.
• Content: targeted editorial articles written for search visibility.
• SEO and SEA: organic search work, including local SEO, and paid search campaigns.
• Websites: site builds with CMS setup, including for associations and non-governmental organisations.
• Performance dashboards: pulling marketing and business data together to track results.
• Podcasts and new tools: advice on podcasting and emerging marketing technology.

Customers and markets

Antidote says no client is too small or too large: it has worked with SMEs, teams of around 30 people, other agencies and large companies, and brings in partners when a project needs more capacity. It can also take over a client's whole marketing function.