7 Layer Studio

7 Layer Studio is a creative studio in South Orange, New Jersey, that pairs brand strategy with design. Its process peels back a client's goals and assumptions in stages before the visual work starts, and it puts people and culture at the centre of each brand it builds.

What 7 Layer Studio offers

• Brand strategy — positioning work that ties a company's business goals to its brand.
• Brand identity — identity systems designed to carry a firm through a growth stage.
• Packaging design — packaging systems that scale as a product range grows, such as one for a clean beauty company.
• Printed and digital pieces — work such as an impact report for a school marking its 20th year.

Who it works with

Founders starting new ventures, established brands wanting a change and mission-driven organisations. Projects on its site include an independent school in Harlem, a wine shop, a leadership strategy firm, a New Jersey cannabis brand, a family-owned bakery and a clean beauty brand.

Key facts

• Based in: South Orange, New Jersey, USA
• Named clients: Harlem Academy and Collectively