Constellation CRM

Selling new homes: lead handling for residential builders

Constellation CRM is the sales and lead management product from Constellation HomeBuilder Systems, a software company that says it has powered homebuilders since 2004. It is built for residential builders, developers and trades. The company reports that close to half of the 200 biggest builders on the continent use its products. Its purpose is to convert leads into qualified buyers by pairing each customer with a suitable home, which keeps sales staff from wasting effort on people who are not serious.

What the sales team gets

The software digitizes the sales process from the first inquiry to the end of the sale and helps agents serve buyers who expect to deal digitally. It works on any device, anywhere, and serves as a single source for new home information. It also acts as a backup tool for the business. Interactive homebuilder portals improve the experience for both buyers and owners, and the product integrates with the rest of the Constellation range.

Lead and listing tools around it

Several companion products feed the sales side. SalesXpress supports sales and design experiences online or offline. One service distributes listings and leads to the right place, and a search hub for new home listings connects builders with engaged buyers. A rapid lead response mobile app links to that hub. Real estate offer management software is aimed at realtors seeking home seller leads. A single environment simplifies the options selection process, and eSignatures are secure and legally binding.

The wider ERP suite

The company offers fully integrated or standalone systems for the whole homebuilding business. NX is described as the ERP platform that grows with a builder. NEWSTAR targets production builders and BuildTopia is web-based construction management for residential builders and their project managers. Others include a land development system, BidManager, a field scheduling tool, a mobile app for the field, a portal linking builders with trades and suppliers, a homeowner portal intended to reduce warranty costs, homeowner surveys, and dashboards covering finance, operations, construction and sales. An AI assistant answers questions across sales, construction, purchasing, finance and operations, and a tool brings live data into Excel.

Constellation CRM is residential home building software for managing sales leads, from Constellation HomeBuilder Systems. It helps sales teams match buyers with suitable homes and avoid time spent on unserious prospects.

Features

• Lead management: turns more leads into qualified buyers.
• Sales automation: digitises the sales process from start to finish.
• Homebuyer portals: interactive portals for buyers and owners.
• Product integration: links with other Constellation products.
• Access anywhere: usable on any device.

Who it serves

Homebuilders, developers and trades. The company says it has worked with nearly half of the 200 largest builders in North America.

Key facts

• Maker: Constellation HomeBuilder Systems
• Active since: 2004
• Wider suite: ERP, estimating, land management and homeowner surveys