Appliscale

Appliscale builds production software for three kinds of client: advertising technology businesses, game studios and venture-backed technology companies. One engineering team serves all three areas, and the firm also invests in young SaaS, adtech and gaming companies.

What Appliscale offers

• Adtech infrastructure — containerised bidders, real-time bidding platforms, attribution and reporting, plus work on agentic advertising protocols such as AdCP.
• Game backends — multiplayer networking code, leaderboards, anti-cheat, monetisation and live-operations analytics.
• Cloud-native platforms — multi-cloud setups on AWS and Google Cloud, infrastructure as code with Terraform and CloudFormation, and CI/CD pipelines.
• Data and streaming — batch and stream pipelines using Redshift, Snowflake and Spark, with real-time analytics.
• Agentic AI — AI agents in production for campaign optimisation, deal troubleshooting and automated workflows with auditable reasoning.
• Studio and investments — operator-led backing and advice for SaaS, adtech and gametech companies.

Who it works with

Clients named in its case studies include Bedrock Platform, AOL, QuickFrame by MNTN, Yieldlove and Ströer. Projects range from an ultra-low-latency bidding platform to an ad forecasting engine built on statistical models and neural networks.

Key facts

• Case studies: 31 published
• Cloud platforms: AWS and Google Cloud
• Example result: a data system for Yieldlove handling over 400 million HTTP events a day