Concretio Apps

Salesforce work that began in 2008

Concretio Apps is a consultancy that has worked with Salesforce since 2008 and has since widened into HubSpot, data engineering and AI. Its current website describes the aim as building connected systems, so that a customer's CRM, data and AI tools behave as one stack that is adopted and maintained rather than just delivered.

Salesforce for customers and software vendors

The company says it works for end customers, for independent software vendors and for partners, and that it has implemented Salesforce for some very large enterprises, including a large Middle Eastern e-commerce platform. It describes designing solutions around the right mix of licences and the demands of large data volumes. For software vendors it offers development, security review and launch support, and it says it has built some of the larger applications on the Salesforce app marketplace by codebase and package count, with its biggest vendor client maintaining more than ten first and second generation packages.

Tools shared with the developer community

Older material on its site highlights code it has published. One is a lookup rollup library with a single class that performs rollups over several fields in one aggregate query. Another is a framework joining SOAP, Java and Salesforce that retries recoverable errors instead of failing and caches session identifiers to save API calls. The company also says it has contributed to a security-enforcement library from the Salesforce team and recommends it for marketplace apps. In 2015 it released a Chrome extension called Salesforce Tool Suite, with a debug log viewer, schema browser and event monitoring that work from the logged-in tab without asking for passwords; the company reports more than seven thousand active users for it.

HubSpot, integration and data

The site now splits its services by audience. Growth teams get HubSpot implementation, automation and tuning. Operations and IT teams get system connections and workflow automation through APIs, Workato and reverse ETL. Data and analytics teams get pipelines, Data Cloud and Databricks work to modernize the data stack.

AI agents and consulting

The newest strand is AI. The company offers consulting and agent development, and it says most AI projects fail before they start because of a wrong use case, missing data readiness or no measurable outcome, so it assesses workflows first and builds a roadmap around what a team can realistically ship. Its examples include a voice-based agent that works out customer intent and takes support actions in real time, and AI avatars that use CRM data to make personalised videos.

Clients and certification

Named clients on the site include companies in the United States, Germany, the Netherlands and the United Arab Emirates, among them a car maker, an accounting software vendor and a privacy compliance provider. The company also says it is an ISO certified service partner, and that it keeps its platform certifications current.