eTel Digital Agency

Website building and upkeep come first in the services of eTel Digital Agency, a Bulgarian firm that also uses the name Ител. Alongside websites, it runs and maintains Facebook pages, email marketing and lead generation, and it offers search engine optimisation and search advertising. The agency reports 19 years of experience in digital marketing.

Websites that stay easy to find

A website lets a business be visible and findable around the clock, every day of the year, the agency argues. Its design work pairs an attractive layout with individual content meant to engage each visitor. Because search engines decide much of what people see, the agency treats search optimisation as one of the most powerful tools in online marketing and works to make client sites easy to find there.

Facebook pages, email and lead generation

Facebook page management means keeping a client's page professional and active with content designed to hold the attention of its audience. Email marketing covers campaigns that keep in touch with customers and prospects, along with the collection of subscriber addresses. Lead generation is aimed at identifying the people most likely to become customers, and the agency says it places advertising messages where they will do the most good at the lowest possible cost.

Search advertising alongside search optimisation

Search work combines search engine optimisation with paid campaigns, including advertising through Google AdWords. The approach is to direct paid messages to the places where they will have the most effect for each business.

How the agency begins with a client

The agency's own copy describes a common starting point: a business that has decided who its next customers should be, but has not yet worked out how to reach them. The agency's team is set up to help direct advertising messages toward those people, so that each client's spending goes where it can work hardest.