CVS Marketing

Industrial and business-to-business companies in France use CVS Marketing as a consultancy and as an outsourced marketing team, working from strategy through to execution. The firm has been working in digital marketing since 2004 and describes itself as a French B2B marketing agency with more than twenty years of experience.

Strategy built with the client's own teams

Strategy work is co-built with the client's teams rather than handed over to them. The firm says it helps a business shape its marketing and sales strategy so that it is consistent with the company's own direction and with market trends. It describes the plans it produces as planned and objective, and presents the goal as a long-term marketing vision for the company.

Outsourced marketing management

Some clients prefer to hand over the running of marketing altogether. The firm acts as an outsourced marketing operator, managing the function so that the client can refocus on its core business. The site presents this as flexible management of marketing, with a team that takes on the day-to-day work.

Digital value propositions and lead generation

Digital marketing is built around each company's value propositions, so that the right message reaches the right buyers online. The firm says it has refined its digital techniques and tools since 2004 and keeps its certifications up to date. Its services include search engine optimisation to lift web traffic and leads, search engine advertising that brings calls and web quote requests, and work to raise the volume and quality of inbound sales leads. It also produces blog posts, infographics and videos that turn marketing concepts into material a buyer can use.

Customer relationships and social media

Customer relationship support uses digital tools to strengthen the link between a company and its customers. The firm also manages social media for a client's HR, marketing, communication and sales teams. It says its aim is to help clients raise brand awareness, improve lead generation and grow the lifetime value of their customers.

Sectors: energy, manufacturing and construction

Its sector focus covers power and utilities, process manufacturing, building and infrastructure work, and professional services. It says it masters sector marketing, which it describes as the way a client builds and defends its share of a market. Recent work includes the launch in France of a range of fire safety systems to distributor partners, and an explanatory film for an energy company.