Craft Impact

Craft Impact is a marketing and communications agency based in Florida working primarily with financial advisory practices. It positions itself as an outsourced chief marketing officer function, supported by a team covering marketing, sales enablement and communications. Its process starts with understanding a client's business model, target market and goals, then developing messaging themes through workshops and client interviews before building or refining a visual brand, covering logo, colour palette, typography and website design. From there it creates a digital marketing and client communications strategy, aiming to align tactics with business development goals such as referrals and engagement. Case studies referenced on its site include developing a marketing and sales strategy for an established registered investment adviser, and a branding and digital marketing project supporting an RIA launch.