The Dining Club Group

The Dining Club Group operates three UK membership brands that give diners discounts at restaurants: tastecard, gourmet society and hi-life. Each began with two aims, which were to bring people into restaurants more often and to make eating out more affordable for members.

Its 2019 description called the group the biggest dining club in the world across its three brands.

What The Dining Club Group offers

• tastecard — a membership card giving discounts at participating restaurants.
• gourmet society — a second dining membership brand.
• hi-life — the third dining membership brand.

Who it works with

Restaurants that join the schemes to attract more customers, and members who dine out.

Key facts

• Members: over four million, as stated in 2019
• Restaurants: more than 10,000 taking part across the three brands, as stated in 2019
• Model: a dining co-operative proposition