Mediascope

Mediascope is a technology-driven research company in Russia that measures media audiences and monitors advertising and news output. Its work follows international research standards.

Its figures are used as a basis for strategic decisions across the media and advertising market.

What Mediascope offers

• Audience measurement — data on how many people watch, listen to and read media, such as television channel audience shares by quarter.
• Advertising monitoring — tracking of advertising activity across channels.
• Media monitoring — coverage tracking across news outlets.
• Consumer research — studies of audience habits, for example the media behaviour of people aged over 40.

Who it works with

Advertising agencies and groups, publishers, television channels, radio stations, internet sites and advertisers.

Key facts

• Based in: Russia
• Education: runs an annual scholarship for students