Adv.Cake

Adv.Cake is an advertising technology company working in affiliate and partner marketing. It was set up in 2014 to make the affiliate market more transparent and easier to enter. It manages and develops affiliate channels, mainly for e-commerce and finance businesses.

What Adv.Cake offers

• Affiliate programme creation — setting up a partner programme for a brand from scratch.
• Cookie-stuffing protection — detection of tracking cookies planted to claim unearned commission.
• Fraud prevention — checks aimed at invalid or abusive affiliate traffic.
• Brand protection — finding unauthorised use of a brand in advertising contexts.
• Turnkey CPA networks — running cost-per-action networks on behalf of clients.

Who it works with

The firm works with large consumer brands and with international advertising agencies. Its site says the platform connects many companies with tens of thousands of webmasters.

Key facts

• Founded: 2014
• Focus sectors: e-commerce and finance
• Platform: its own CPA platform for affiliate programmes