IDG Direct

IDG Direct is part of IDG Communications, Inc., a technology media, data and marketing services company. It links vendors with the people who buy technology, using audience data and a portfolio of publishing brands. The group describes its brands as reaching readers across 97 countries.

What IDG Direct offers

• Technology media — publications and brands read by technology decision-makers and enthusiasts.
• Audience data — insight into buyer interest and intent, used to shape campaigns.
• Marketing services — programmes designed to speed up purchasing decisions and deepen engagement with buyers.

Who it works with

Technology companies that want to reach business technologists and purchasing decision-makers, and readers who follow technology news and analysis.

Key facts

• Parent company: IDG Communications, Inc.
• Reach: brands present in 97 countries, according to the company
• Model: media combined with data-driven marketing services
• Note: the website currently held for this listing belongs to a different research firm, so this profile rests on the stored description