Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies.

We designed social media tools that generate social insights about decision-makers and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

So how do we help today? Two ways:

We publish social insights reports about different decision-maker groups such as digital marketers, HR executives, and CFOs. These reports are a must-read if you sell to businesses!

Secondly, we work closely with marketing leaders to create social media and content marketing strategies that generate measurable results for their businesses.